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Strategic tools for the practising manager

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Technopak Advisors New Delhi
Last Updated : Jun 14 2013 | 5:41 PM IST
 
The Indian luggage and accessories market currently stands at Rs 2,972 crore and is projected to reach Rs 5,076 crore by 2011.
 
The luggage market in India comprises accessories, school bags, ladies' bags, beauty cases, shoulder bags, sets, backpacks/duffels, travel bags, and business cases. "Accessories" constitute toilet kits, handbags, locks, luggage tags, straps, travelling pillows, camera covers, wallets, passport covers and belts.
 
Eighty-five per cent of the luggage market is from the top 784 towns; further, 80 per cent of this market is from the top 145 towns.
 
The share of organised luggage retail is expected to increase from 20 to 44 per cent in the next five years.
 
The share of suitcases in the product category mix is expected to reduce from 30 per cent in 2006 to 25 per cent in 2011, while the share of ladies' bags should increase from 18 per cent in 2006 to 23 per cent in 2011.
 
Exclusive brand outlets are the most successful luggage retail format in India.
 
Within accessories, the highest selling items are wallets (90 per cent) and belts (92 per cent).
 
Selections from management journals
NUGGETS
 
Senior executives have long been frustrated by the disconnection between the plans and strategies they devise and the actual behaviour of the managers throughout the company.
 
This article approaches the problem from the ground up, recognising that every time a manager allocates resources, that decision moves the company either into or out of alignment with its announced strategy.
 
Top managers must know the track record of the people who are making resource allocation proposals; recognise the strategic issues at stake; reach down to operational managers to work across division lines; and create a new context that allows top executives to circumvent the regular resource allocation process when necessary.
 
How managers' everyday decisions create "" or destroy "" your company's strategy
 
Joseph L Bower and Clark G Gilbert
Harvard Business Review, February 2007 Issue
Subscribe to this article at www.hbr.com
 
The sports world went into overdrive this month when it was announced that soccer star David Beckham had signed a landmark five-year sports contract worth an estimated $250 million to play soccer with the Los Angeles Galaxy.
 
But what many Wharton sports and marketing experts are wondering is whether Beckham can live up to the hype surrounding the deal and produce enough star power to not only boost the team's revenue, but also raise the profile of Major League Soccer in the US. Will Beckham's star power decline if he doesn't play well in the United States?
 
Brand it like Beckham: Can the soccer star sustain the hype?
 
Knowledge@Wharton,
Jan 24 - Feb 06
Read this article at http://knowledge.wharton.upenn.edu/
 
10 business bestsellers
BOOKWORM
 
The World is Flat
Author: Thomas L Friedman
Publisher: Penguin Books
Price: Rs 560
ISBN: 0141022728
 
The Starbucks Experience
Author: Joseph Michelli
Publisher: Tata McGraw-Hill
Price: Rs 299
ISBN: 0070636761
 
The Undercover Economist
Author: Tim Harford
Publisher: Time Warner
Price: Rs 560
ISBN: 0316731161
 
Freakonomics
Author: Steven D Levitt
Publisher: Allen Lane
Price: Rs 275
ISBN: 0141025808
 
Jack: Straight From the Gut
Author: Jack Welch
Publisher: Headline
Price: Rs 235
ISBN: 8131704300
 
The Greatness Guide
Author: Robin Sharma
Publisher: Jaico Publishing
Price: Rs 175
ISBN: 8179925765
 
The High Performance Entrepreneur
Author: Subroto Bagchi
Publisher: Penguin India
Price: Rs 395
ISBN: 0670999180
 
Blue Ocean Strategy
Author: W Chan Kim
Publisher: Harvard Business School
Price: Rs 1,475
ISBN: 1591396190
 
Winning
Author: Jack Welch
Publisher: Harper Collins
Price: Rs 295
ISBN: 0007253141
 
The Speed of Trust
Author: Stephen M R Covey
Publisher: Simon & Schuster
Price: Rs 555
ISBN: 0743295609

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First Published: Feb 06 2007 | 12:00 AM IST

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