Strategic tools for the practising manager

KIT

Premium pens can be defined as expensive branded fountain or ballpoint pens.

The total market spend on premium pens in India is Rs 479.3 crore, with a category engagement of 79 per cent.

Brand awareness of luxury pens is 88 per cent, the affluent consumer being the most aware.

Consumers falling into the 51 years and above age bracket buy the highest number of such pens and purchase at least three pens a year.

The highest number of premium pens are purchased in South India, the frequency being four times a year. The purchase frequency in the north and west is about twice a year.

The per capita spend on luxury pens by men is Rs 3,300.

Approximately 46 per cent of consumers spend less than Rs 1,000 on buying premium pens, and a mere 20 per cent spend more than Rs 3,000.

Eighty-four per cent of consumers prefer to buy premium pens from foreign destinations. Luxury gift shops are the most preferred destinations to purchase luxury pens in India.

NUGGETS
Selections from management journals

The world's urban infrastructure needs a $40 trillion makeover. Cairo, Los Angeles, Beijing, Paris, Moscow, Mumbai, Tokyo, Washington, Sao Paulo: each major city has its own story of electricity, transportation, or water systems in crisis.

They all have one thing in common: the critical infrastructure that is taken for granted by both their citizens and their government leaders is technologically outdated, woefully inadequate, increasingly fragile, or all of the above.

The solution: reinvigorate electricity, water, and transportation systems by integrating finance, governance, technology and design. The authors discuss how cities could organise their infrastructure more effectively.

Lights! Water! Motion!
By Viren Doshi, Gary Schulman and Daniel Gabaldon strategy+business , Spring 2007
Read this article at www.strategy-business.com