| The Indian luggage and accessories market currently stands at Rs 2,900 crore and is projected to reach Rs 5,000 crore by 2011. |
| The luggage market in India is defined as accessories, school bags, ladies bags, beauty cases, shoulder bags, backpacks/duffels, travel bags, business cases and suitcases. |
| Accessories include toilet kits, handbags, locks, luggage tags, straps, passport covers, travel pillows, camera covers and wallets. |
| Eighty-five per cent of the luggage market is in the top 784 towns; further, 80 per cent of this market is from the top 145 towns. |
| The share of organised luggage retail is expected to increase from 20 to 44 per cent in the next five years. |
| The share of suitcases in the product category mix is expected to drop from 30 per cent in 2006 to 25 per cent in 2011, while the share of ladies' bags will increase from 18 to 23 per cent in the same period. |
| The Purchase frequency for luggage is low, except for school bags and ladies' bags with 30 per cent and 50 per cent consumers buying them once in six months. |
| Within accessories, the ownership of wallets (90 per cent) and belts (92 per cent) is the highest. |
| NUGGETS Selections from management journals |
| The customers who buy the most from you are probably not your best marketers. What's more, your best marketers may be worth far more to your company than your most enthusiastic consumers. |
| In this article, the authors present a straightforward tool that can be used to calculate both customer lifetime value (CLV), the worth of your customers' purchases, and customer referral value (CRV), the value of their referrals. The tool helps marketers decide where to focus their efforts. |
| How valuable is word of mouth? By V Kumar, J Andrew Petersen and Robert P Leone Harvard Business Review, October 2007 Subscribe to this article at www.hbr.com |
| India's economic growth, led by the IT services and business-process-outsourcing industries, has accelerated to 9.4 per cent in the recent fiscal year. But to ensure that the recent growth is no aberration, India must upgrade a deficient infrastructure, reform laws and regulations that hinder its development, create a thriving labour market, encourage the development of manufacturing, and ensure that rural areas receive fair share of the growth. |
| Securing India's place in the global economy By Adil S Zainulbhai The McKinsey Quarterly, Web exclusive, October 2007 Read the article at www.mckinseyquarterly.com |
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