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Technopak Advisors New Delhi
Last Updated : Jun 14 2013 | 6:25 PM IST
 
Bakery products witnessed a growth of 5 per cent in 2007 with value and volume sales reaching Rs 8.9 crore and 2,557,000 tonnes respectively.
 
Sales of bakery products are projected to increase by a constant value CAGR of 2 per cent over 2007-2010.
 
The Indian bakery market is still in a nascent stage in the country where bakery items are not very high on the list of priorities for the masses.
 
Baked products (bread, pastries and cakes) constitute 58 per cent of the total market size.
 
Low margins and a high level of fragmentation characterise the bakery segment. Awareness is nearly 100 per cent. However, penetration is lower in rural areas at 15-20 per cent and at 60 per cent in urban areas.
 
This is mainly because these products are consumed as snacks, and do not form part of the main meal.
 
Localised small-scale manufacturing with limited avenues to trade up to differentiated offerings, and a huge unorganised channel, have also posed a growth barrier to branded baked goods sales.
 
NUGGETS
Selections from management journals
 
On November 6, Facebook outlined a strategy to integrate more targeted advertising into its popular social networking website. Facebook CEO Mark Zuckerberg saw the new initiative as an opportunity for users to refer products to each other and allow friends to share information as they shopped online and visited other websites.
 
The system, called Beacon, was also intended to lead to more relevant "" and profitable "" advertising through precise targeting based on a user's buying habits, social circle and geography.
 
But on December 5, after receiving numerous complaints, Zuckerberg issued an apology and changed the way Beacon operates. The whole incident, according to Wharton experts, raises questions about privacy, marketing tactics and what consumers can expect in the future. What is the balance between privacy and online ad targeting?
 
Will consumers become more wary of sharing information? Does privacy really exist online?
 
Who owns you? Finding a balance between online privacy and targeted advertising
Knowledge@Wharton
December 12 - January 8
Read this article at http://knowledge.wharton.upenn.edu/  

 

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First Published: Dec 25 2007 | 12:00 AM IST

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