Testing waters at NITIE

B-School Beat

Teams from management institutes will develop a comprehensive plan for the launch of a product over a period of two months.

Live cases for Britannia will be floated at regular intervals in which the participants will be tested across a varying set of constraints and business environments.

The top five entries will be invited to present their solutions in the presence of a grand jury from Britannia.

The teams are to fight it out at four stages of the game. Genesis, the first phase, will have contestants come up with a pre-launch business strategy after doing an analysis of the existing market environment.

The strategy will take into account parameters like customer-need identification, market criteria, competitor analysis, feature of services/ product and segmentation.

In the second phase, Acts, contestants will have to do a feasibility analysis of their concept using strategic tools and taking into account all the macro and micro economic business variables.

An internal analysis will be done on resources, capabilities and competencies, valuation and financial strategy and marketing strategy.

The product or the services will actually reach the customer in Revelations, the third phase.

The last phase, Grand Finale, will be a Q&A session with the jury from Britannia and eminent business leaders, during "Prerana", NITIE's flagship business event on October 12.

Contact: prerana@nitie.edu

A paper challenge

'Quo Vadis', the flagship paper writing and presentation event conducted by the Indian Institute of Foreign Trade, New Delhi, is set to take off on September 12.

The annual event challenges B-school students on moot business issues and is held with a focus on developing strategies introduced each year.

The event will be held in two stages; the first stage being the actual writing of the papers. Short-listed teams from B-schools will then be judged by eminent individuals from the fields of business, academia and media.

Last year, with the theme "Indian MNCs: challenges and strategies for doing business in 2010", Quo Vadis had as many as 400 entries from 30 B-schools. The theme this year is "Corporate governance: a tool for national and global competitiveness".

The deadlines are:

Online launch: September 12

Last date for registration: September 20

Last date of receipt of papers at IIFT: October 20

Results of the first state of paper writing: October 25

Final paper presentation: November 15

For entries to this column, write to us at b_school@business-standard.com