| The book is based on the mantra of "how to create uncontested market space and make competition irrelevant". It persuades the business fraternity to rise above cut-throat competition and clutter to a higher level of innovation, by creating and developing new markets for sustaining long-term growth. |
| This thought-provoking book has definitely shown me the direction a professional needs to go for long-term sustainable success. |
| K R Kim, President, LGE and MD, LG Electronics India |
| Blue Ocean Strategy |
| Authors: W Chan Kim and Renée Mauborgne Publisher: Harvard Business School Press Price: Rs 1,410 ISBN: 1591396190 |
| 10 business bestsellers BOOKWORM |
| The World Is Flat Author: Thomas L Friedman Publisher: Penguin Books Price: Rs 495 ISBN: 0141022728 |
| The Undercover Economist Author: Tim Harford Publisher: Time Warner Price: Rs 495 ISBN: 0316731161 |
| The Greatness Guide Author: Robin Sharma Publisher: Jaico Publishing Price: Rs 175 ISBN: 8179925765 |
| Freakonomics Authors: Steven D Levitt and Stephen J Dubner Publisher: Allen Lane Price: Rs 250 ISBN: 0684860082 |
| Winning Authors: Jack Welch and Suzy Welch Publisher: Harper Collins Price: Rs 640 ISBN: 0007197691 |
| One Land, One Billion Minds Author: Ramanujam Sridhar Publisher: Productivity and Quality Price: Rs 850 ISBN: 8185984174 |
| Fortune at the Bottom of the Pyramid Author: C K Prahalad Publisher: Wharton School Publications Price: Rs 499 ISBN: 8129707125 |
| Customers for Life Author: Carl Sewell Publisher: Pocket Books Price: Rs 475 ISBN: 067102101X |
| The 7 Habits of Highly Effective People Author: Stephen R Covey Publisher: Pocket Books Price: Rs 375 ISBN: 0671708635 |
| Blue Ocean Strategy Authors: W Chan Kim and Renée Mauborgne Publisher: Harvard Business School Price: Rs 1,410 ISBN: 1591396190 |
| List provided by Crossword |
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