| It is the story of the evolution of Starbucks both as a cult brand and an organisation driven by a passion for its product. That Starbucks was able to replicate its success worldwide by focusing on excellence in the quality of its offering to the consumer and by inspiring its employees to be truly engaged with the company, is a lesson for all of us aspiring to build worldclass organisations. |
| Especially relevant for organisations in the service industry, it sends a message that focusing on the long term, not compromising even minutely on the quality of your product, and listening closely to the consumer and aiming to fulfil his needs are key to success wherever we are. |
| Apurva Purohit, CEO, Radio City 91.1FM |
| Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time Author: Howard Schultz Publisher: Hyperion Price: Rs 636 ISBN: 0786883561 |
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