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- A pack of Juicy Fruit gum played a major role in the evolution of the retail trade. How?
- When Bhilwara Suiting Ltd relaunched as BSL, its advertising campaign featured one of the top designers of the time, Rohit Khosla. Who designed Khosla's outfits for the ads?
- "Where were you when Maggi, Surf, Rasna and Colgate were looking for competitors?" This ad, which ran in the early 1990s, won several advertising industry awards. Which product did it promote?
- Which company's tagline used to be "Dare to dream"? (Hint: It is now "Power of Perfection")
- The word originates from the medieval French for "cut" or "divide into pieces" and was associated with tailoring. What is the word?
- Who was the first Indian cricketer to model for an advertisement? Which product did he promote?
- Of the first 14 banks to be nationalised, which was the oldest?
- What was originally called a "clasp locker and unlocker for shoes"?
- Advertising guru David Ogilvy said two words are appropriate and good enough to be used in all product promotions. Which two words?
- One of the first computers, Mark II, malfunctioned in 1945 because a moth was caught in its mechanism. What phrase originated from this event?
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| | The winner will receive a prize of Rs 2,000. Please send your entries to bs_desk@yahoo.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: August 5. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate. |
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