The Strategist biz quiz

Check your business intelligence quotient and win a prize

1. What does Amway stand for?
   
   
2. Anil Moolchandani's named his company Archies after...
   
   
3. Which was the first beer to be brewed in India?
   
   
4. Complete the sentence: Market ... is when a company tries to identify and appeal to specific groups of customers.
   
   
5. What is the coin with a minting error called?
   
   
6. The strategy of investing in different kinds of assets to reduce risk is called...
   
   
7. In 1964, what US corporation registered a three-dimensional trademark that is now internationally recognisable?
   
   
8. Who invented the term Unique Selling Proposition?
   
   
9. How many companies are members of the Confederation of Indian Industry (CII)?
   
   
10. Complete the sentence: The company went into.... It stopped trading and assets were sold to play off debts.

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The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: November 24. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate