- When this new product/brand was launched against the established leader, its tagline had a rabbit in the crosshairs of a rifle, and the line: "We're going rabbit hunting". Who are we talking about?
- In the Second World War, what were the "Tatanagars"?
- What is the name of this penguin?
- Why was Hotmail so named?
- This potato-based mash was used by the farmers in the American Midwest to silence sheep dogs and prevent them from barking. A marketing manager liked the name and used it to launch a new brand of shoes, which are bestsellers today. Name the brand.
- Why is Nipper, the dog, famous in the music business?
- While every product and trademark is patented, there is just one "sound" that has been patented and trademarked. No other product can use it. Which one?
- When Microsoft launched Windows, it took the press inside a submarine. Can you guess why?
- Another launch anecdote: What audacious thing did Pepsi do when it launched its new blue logo and colour?
- Name this IT company, which has been named after brick houses in the American desert.(Hint: An Indian has taken over as the CEO last week)
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The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: February 2. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate. |
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