The Strategist biz quiz

1. What was Tata Motors' first passenger car code-named, before it was launched asthe Indica?
   
   
2. Titan (the watches company) is an abbreviation. What is it short for?
   
   
3. It made the Hoover Dam; it was associated with Dabhol; it was under fire for being associated with the bin Laden family. This firm "" a Fortune 500 company "" is no stranger to controversy. What is its name?
   
   
4. It owns the New Yorker, Wired, Vogue and Glamour. It is also obliquely connected with the Ananda Spa in the Himalayas. Who are we talking about?
   
   
5. It is well known that John Pemberton "invented" Coca-Cola, But he didn't make much money from it. Someone else bought the formula and made Coca-Cola a commercial success. Who was he?
   
   
6. What is the full form of RS 232 "" the jack at the back of most computers?
   
   
7. After oil, this is the most traded commodity. In fact, it is said that the ownership of this item can change upto 17 times (due to trading) between the time ships laden with it leave the origin country and reach their destination. What are we talking about?
   
   
8. Michelin is a tyre company. But it also publishes the Michelin Food Guide, the last word in rating restaurants and chefs. Why would a tyre company publish a restaurant guide?
   
   
9. For some time, Tessa was the best-recognised animal in the US, and even starred in a series of award-winning commercials. Who is Tessa?
   
   
10. In 1914, this (then) conservative supplier of paper developed an absorbent wadding from processed wood and dubbed it Cellucotton. Five times as absorbent as cotton and costing only half as much, Cellucotton was used to bandage wounds in World War I. (In fact this company, agreed to provide it to the War Department at cost, refusing the chance to make a healthy profit.) After the war, Cellucotton became another product, now a very famous brand name. What product and what company?

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