The Strategist Quiz #001

1. In 1990, a high profile lawyer in Washington DC wanted to spread AIDS-related information in Africa. And the idea of opening a company to do so was born on the back of a restaurant napkin. Today, his company is a big brand in Asia, Africa and Europe. Name the founder and the company.
   
   
2. For which brand have the Nawab of Pataudi, Sharmila Tagore and Maneka Gandhi modelled?
   
   
3. In 1998, this Indian professor at MIT, along with his American colleague, resurrected an obscure 1960s technology and convinced Wal-Mart to use it. Today, many call him the father of this technology. Name him and the technology.
   
   
4. Which is the only brand in India to have a no-questions-asked return policy?
   
   
5. Which company's logo was designed by Satyajit Ray? (Hint: This company is 71 years old.)
   
   
6. Name the company that was set up in India by General Dyer's family back in 1855. It was listed on the LSE and produced Asia's first-of-its-kind branded alcoholic beverage. The company still exists and also manufactures cornflakes today.
   
   
7. The founders of which company have the following phrase associated with them: "They first started by selling 'Tigers' out of the trunk of their car"?
   
   
8. This electronic goods manufacturing company has exported its first consignment of snack food brand "Atop" to the US recently. Name the company.
   
   
9. With whom are the 3Vs of marketing associated?
   
   
10. What kind of business activity is of the following types: English, Chinese, Silent, Buy-out and All Pay?
    
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Ten all-correct entries will receive a copy of Philip Kotler's Ten Deadly Marketing Sins, published by Wiley India. One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 4 July. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.