The Strategist quiz #006

1. Which eponymous toy company has embraced corporate use of its products and even created a formal business group for the purpose? The group certifies professionals worldwide to coach managers and test candidates during job interviews using its products.
   
   
2. Name the creator and the product that was first used when aviator Alberto Santos-Dumont set the first airborne speed record in 1907?
   
3. What have been named as Andhra Pradesh and Assam?
   
   
4. Which Wall Street firm is credited with having pioneered what were initially called bootstrap transactions and are now called leveraged buyouts?
   
   
5. This company's first employee dreamt of a Greek deity in his sleep. The deity's name eventually replaced "Dimension6", the initial name under which the company planned to sell its merchandise. Identify the brand.
   
   
6. What is common to the perfume brand Chanel No. 3 and an exotic Indonesian coffee?
   
   
7. This brand was first introduced in France in 1983 and three years later in the United Kingdom where it was called Lynx for trademark reasons. Today, it is a global brand. Name it.
   
   
8. The CEO of which company talks about his company's strategy as the Gretzky Concept?
   
   
9. What is common to Parsi, Zamzam, Qibla and Mecca?
   
   
10. Seven housewives borrowed Rs 80 from C K Parekh, a member of the Servants of India Society in 1959, and took over a loss-making unit. Today, their brand has a turnover of more than Rs 300 crore with their registered office in a building called Oracle Point. Name the brand.

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Ten all-correct entries will receive a copy of Madan Birla's FedEx Delivers, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 8 August. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.