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The Strategist quiz #007

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Gaurav Sri Krishna New Delhi
Last Updated : Feb 05 2013 | 1:51 AM IST
  1. Identify this company whose information warehouse holds 570 terabytes of data, which is more than all the fixed pages on the Internet. Also, the Federal Reserve in the US tracks the impact of its tax policy and spending by consulting this company's sales data.

  2. Why was the British cosmetic brand Molton Brown in news in India recently?

  3. Which company has an elected Culture Committee of 96 employees charged with nurturing the company's unique culture?

  4. Which company is supposed to have saved Rs 1 crore in medical insurance bills within eight months of signing up for the Art of Living programme conducted by Sri Sri Ravishankar?

  5. Which company has a team of employees called the Geek Squad and for what?

  6. Who is credited with coining the phrase "making up"?

  7. What was the term given to cheap fiction novels published in Britain in the second half of the 19th century? The publishing house Hachettee Livre of the UK plans to publish such books in India.

  8. Which was the first advertisement that featured singer Lata Mangeshkar?
  9. Identify this author, designer and management strategy consultant who started his career in the 1970s as a sweeper?
  10. Which popular brand that is amongst the world's top seven brands used a Times Roman font for its logo initially, but now uses a proprietary font that is named after the brand.

                      (Click here for the Answers)
 

Ten all-correct entries will receive a copy of Aaron Chaze's India: An Investor's Guide to the Next Economic Superpower, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 15 August. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.

 

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First Published: Aug 14 2007 | 12:00 AM IST

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