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The Strategist Quiz #011

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Gaurav Sri Krishna New Delhi
Last Updated : Feb 05 2013 | 2:06 AM IST
  1. This Belgian company gets its name by combining its founder's name with that of his wife's. Its products are available all over the world and are very distinct. Every time you buy its product, a part of the money goes to an international organisation committed to the conservation and sustainable use of the world's coastal marine ecosystems. Identify it.

  2. Which is the oldest surviving company registered on the Bombay Stock Exchange?

  3. The Three Delights form the motto of which company?

  4. This invention in the late 1800s was put together hurriedly in order to detect a bullet in the body of a US President who had been shot. Name it and its inventor.

  5. Which Indian company co-developed a chip that will be used in Airbus A380 to communicate with ground controllers?

  6. In which popular ad did cricketers Courtney Walsh and Dominic Cork appear along with umpire Dickey Bird?

  7. Name the Islamic version of a western brand that is named after a type of jasmine that grows in the Levant region. According to its manufacturer, this brand represents Muslim values.

  8. The founder of which American company was responsible for revoking a substantial part of the 1878 Posse Comitatus Act, which prevented use of the US military to act as a police force in a state of emergency, when he was the deputy secretary of defense for a few years?

  9. In management parlance, what is a BHAG (pronounced bee hag)?

  10. What is common to Malt-O-Meal Co and Cott Corporation?

                          (Click here for the Answers)

Ten all-correct entries will receive a copy of Philip Kotler and Fernando Trias de Bes's Lateral Marketing, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 12 September. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.

 

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First Published: Sep 11 2007 | 12:00 AM IST

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