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The Strategist Quiz #015

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Gaurav Sri Krishna New Delhi
Last Updated : Feb 05 2013 | 2:21 AM IST
  1. In the advertising industry, what is an afternoon drive?

  2. Who said this to whom: "Look out for the dirty tricks of British Airways. BA ruined me"?

  3. The pattern of the virtually extinct desert flower Hymenocallis is the inspiration behind a soon-to-be-completed world famous structure. Name it.

  4. What was invented, quite accidentally, by Randice Altschul while working in a toy factory in 1999? She filed a patent for her invention in the same year.

  5. An article published in the Harvard Business Review under the title "More trouble than they are worth" in February 2004 has now been made into a best-selling business book. Name the author and its title.


  6. Manz Wear Pvt Ltd was incorporated in 1987. By what name is this company now known?

  7. Who is credited with coining the phrase "happy hours" mostly used in bars and restaurants?

  8. The founder of this company saw the need to take the complicated task of processing payroll out of the hands of entrepreneurs and let them focus on growing their businesses. He founded a company to manage this business in 1971. It is listed on Nasdaq and is a sponsor of Professional Golfer Jeff Sluman. Name the founder and the company.

  9. Name the technology company that partnered with U2's Ian Bono in The ONE campaign, a global campaign to make poverty history. It toured with Bono to 14 countries for some 102 concerts.

  10. Name the camera brand that has been present on every manned NASA space flight since the Apollo 15 mission in 1971.

                      (Click here for the Answers)
 

Ten all-correct entries will receive a copy of John Middleton's The Ultimate Strategy Library, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 10 October. Previous winners, employees of Business Standard Limited and Wiley India and their families are not eligible to participate.

 

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First Published: Oct 10 2007 | 12:00 AM IST

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