On which product is the legendary animal of ancient China, half-dragon and half-horse, which appeared to Confucius' mother just before his birth, found?
Awareness that children in several towns in the western part of the United States were virtually cavity-free because of the natural presence of fluoride in their community drinking water supplies led to the birth of which brand?
About 50 years ago, it was considered the most powerful advertising medium in America and its first slogan was "Where there is life there is hope". What is being referred to here?
Which Indian company launched a pioneering service concept through a huge mass media campaign promoting the RC 200?
Which global brand was valued at $33,696 million and was ranked amongst the top 50 brands in the world for the year 2007?
With which brand are Aishwarya Rai, Jyothika, Bipasha Basu, Akshaye Khanna, Sonali Bendre, Kareena Kapoor and Amisha Patel linked?
With which brand would you associate its manufacturer's corporate philosophy, "Tribe In Action"?
To validate their idea, the three friends embarked on a unique form of product concept testing. The test site was a London music festival, where alongside their product garbage cans were marked "Yes" and "No", and a handwritten sign read: "Do you think we should give up our jobs to make these smoothies?" Name it.
Which popular brand gets its name from the Streptococcus bacteria?
Identify the company Eliot Ness, former crime fighter of "The Untouchables" fame, served as a chairman of the board during the late 1940s?
Ten all-correct entries will receive a copy of Peter Fisk's Marketing Genius, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 9 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.
