Customerisation, Community, Channels, Competitive value and Choice tools put together are called _______?
Name the product that was unveiled in September 2005 in the US and was described as "an iPod shuffle on your phone".
Who are Mian Fekoo, Mr Madhuri, Famao Jaan and Bhakt Harvakt?
This doctor with the 1960s rock brand The Grateful Dead helped set up the Aravind Eye Hospital in Madurai, played the role of a hippie in a song sequence in the 1970s film Hare Rama Hare Krishna and is currently the CEO of a charitable organisation set up by one of the top business brands in the world. Name him.
What has been replaced by the compound squalene, which is used in creams, lotions and glosses by most cosmetics manufacturers the world over?
What is the term used to describe the organising of merchandise in a store that follows the eyes' natural up-and-down movement?
What is the tradition that was started by James I in 1619, which the Sherry Institute of Spain continues to honour even today?
What is common to the Volvo Ocean race and the Costa Book awards?
Name the Indian tea brand that symbolises peace and harmony and the coming together of arch enemies. It was trademarked in 1934 by Narandas Desai who returned to India from South Africa with a letter of recommendation from Mahatma Gandhi.
Which microprocessor was proclaimed by the Guinness Book of Records in 1992 as "the fastest microprocessor on the planet"?
Ten all-correct entries will receive a copy of Steve Bull's The Game Plan, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 20 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.
