- What is common to the Sydney 2000, Atlanta 1990 and Athens 2004 Olympics from a brand sponsorship perspective?
- The secret formula for which drink is only known to the Mackinnon family of Scotland?
- What is the brand philosophy that is common to the brands Lush, Elixir, Cobalt and Rain?
- Which news agency was the first to announce the deaths of Joseph Stalin, Indira Gandhi and Pope John Paul I?
- Who is credited to have coined the use of the word “Evangelist” from a business management perspective?
- What is the Call Me MISTER initiative?
- For which historic product launch was London Times distributed freely and the Empire State Building lit up in the colours red, yellow and green?
- The accidental spilling of a bottle of turpentine by J B Jolly in 1855 gave birth to which industry?
- Name the brand founded by Selim Zilkha in the 1960s?
- Identify this logo? (See below)
| Ten all-correct entries will receive a copy of Randy Schwantz’s How to Get Your Competition Fired, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 30 July. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |