- For which product launch in the US, did the CEO of the company ride a vintage Sherman tank through New York’s Times Square, aiming fire at a huge Coca-Cola billboard?
- In order to make cost-cutting a priority, which Indian company has launched a “one component, one gram” initiative that requires every parts supplier to make lighter components?
- Name the managing director of an Indian company who was the first person to derive fatty alcohol from eco-friendly vegetable palm oil rather than from petroleum. He belongs to a distinguished business family and is a polyglot and a poet, too.
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Ten all-correct entries will receive a copy of Patrick M Lencioni’s The Four Obsessions of an Extraordinary Executive, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 3 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |