- Who was offered the first salaried presidentship of the NYSE? This person declined the offer and went on to grow his Chicago-based firm that became a world renowned one.
- Which Asian company adopted the following strategies to successfully develop its overseas markets: a fast-food business model, a client-server organisational structure and a global brand, local touch approach? These were described in the book written by its CEO.
- Who has introduced a feature called “Shake to Shuffle” in its product?
- Which company has a footwear range branded Sundrop?
- Which brand celebrated its 25th anniversary by launching 22 models of its products named after 22 villains featured in various James Bond movies over the years?
- Ads for which brand of cigarette were the first in India to feature a woman?
- What is common to the brand names Copenhagen, Red Seal and Husky?
- This term originated in England in 1877 and was derived from a Hindi word which means to massage or to knead. Today, it is one of the biggest product categories worldwide.
- What was invented by a computer scientist nicknamed Fuzzy in 1994, and was bought over by an investment group called @ventures in 1995? It became one of the first profitable Internet businesses in the world in 1997, post its IPO.
- Identify this corporate logo.
| Ten all-correct entries will receive a copy of Tom Siciliano and Jeff Caliguire’s Shifting Into Higher Gear, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 24 September. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |