The Strategist Quiz (#074)

 

1. What are the professional bureaucracy, the adhocracy, the simple structure, the machine bureaucracy and the divsionalised form? 
    
2. These two brothers were among the 16 children of a family which owned one of the largest and most prosperous papermaking firms in 18th century France. They had long considered innovation to be the main reason for their success and known to have managed their workforce effectively in an era of no papermaking machines. Name them and their invention that was one of the first in the history of mankind and considered revolutionary. 
    
3. Which company has developed and launched a new fragrance in October this year called “Bond Girl 007”? 
    
4. General Mills began sponsoring baseball radio broadcasts in 1933 when Wheaties, its cereal, became known as The Breakfast of Champions. One of their announcer’s who was voted the country’s most popular Wheaties baseball announcer in 1937 also went on to become the US president. Name him. 
    
5. Which 2009 model luxury car is purported to have the same sound system as a Rolls Royce Phantom and runs ads in the US with the line: “If you’d rather have money than a hood ornament”? 
    
6. Which report is the primary source of diamond pricing and market information for the diamond industry? 
    
7. Link a city in the State of Iowa, a character in the Mel Brooks TV show Get Smart to the code name for a next-generation family of multi-core chips. Also name its manufacturer. 
    
8. Which company follows the Three Actuals or Sangen approach to market research? This principle translates to: actual product, actual person, actual situation. Its engineers and designers in California researched improvements to its products by observing people in Disneyland’s parking lot. 
    
9. What made its first appearance when the model number EP101 was launched in 1968? 
    
10. This company (logo below) recently launched something in India before doing so in the US? Identify it.

 

 

Ten all-correct entries will receive a copy of N Chary’s Elements of International Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 26 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.