The Strategist Quiz (#084)

 

1. This Indian entrepreneur hit upon the idea to start a low-cost airline when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Who is he? 
    
2. Which company uses the lines “We’re consultants, we’re motivators, we’re educators and we’re leaders. We’re thinkers. We’re inventors. We’re doers”? 
    
3. This ergonomic chair became an unintended symbol of the rise and fall of the dotcom industry in the late 1990s. However, its breakthrough design has gained it a spot in the New York Museum of Modern Art’s permanent collection. The brand is also sold in India. Identify it. 
    
4. What is being referred to when these names are mentioned: Fay, Bennet, Mughal, Cole, Niagara, Daisy, Standard and Owl? 
    
5. The first chapter in one of Salman Rushdie’s book is titled after a famous toothpaste brand introduced in the early 1900s and was acquired by Colgate-Palmolive in the mid-1990s. 
    
6. Which company launched the 211 initiative in India to improve its customer service? 
    
7. What was the result when two Cambridge-based computer engineers fixed a camera in front of a coffee-making machine in order to help them check if there was any coffee in the pot before making the long trek to the pantry? 
    
8. Link these tag lines to a company: Shape your World, the smarter race, Let’s go, Stop@nothing. 
    
9. Name the whistle-blower who during the 1950s was responsible for exposing a private insurance company which was siphoning cash. This eventually led to the nationalisation of the insurance industry in India. 
    
10. Identify the business group represented by this logo. 

 

Ten all-correct entries will receive a copy of Michael P Papazoglou and Pieter M A Ribbers’ e-Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 4 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.