The Strategist Quiz (#085)

 

1. This company’s website greets you with the tag line: “Faster. Further. Freer — Our Message in a Bottle.” These are its leading principles on the basis of which it runs its business. Name it. 
    
2. Which famous brand name is a tribute to Sir William Thomson who in 1850 had laid down the scientific foundations for refrigeration methods? 
    
3. Name the business model (term) that service providers like Flickr, Newsgator and Skype have adopted? 
    
4. Which French company in the early 1970s invited the Swiss company, Nestle, to take an indirect holding in it, fearing that François Mitterrand, a presidential candidate at that time, would nationalise the firm if he got elected? 
    
5. This business book’s title comes from a character in Lewis Carroll’s classic Through the Looking-Glass who explains to Alice that “It takes all the running you can do, to keep in the same place.” Aptly, this book is on competitiveness, written by a Stanford University Professor. In fact, the title is also a management term now. Name it. 
    
6. Identify this person: He followed Buddhism as a religion, was expelled from Harvard University twice for dissident behaviour, he predicted the Internet in 1962 and has 47 honorary doctorates to his name. 
    
7. This retailing brand in India has its origins to the year 1863 when two men set up a shop that was later taken over by the Oakshott family and made into a public limited company in 1897. Name this existing brand. 
    
8. Although it was invented in 1889, the first printed reference to this invention appeared only in 1939 (in the Time magazine). Name this invention. 
    
9. Which accounting firm took over Arthur Andersen’s partners in India (after the Enron scam) and went on to become the largest professional services firm in India then. 
    
10. Identify the brand from the logo. 
    
    
    

    Ten all-correct entries will receive a copy of Aswath Damodaran’s Damodaran on Valuation, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 11 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.