The Strategist Quiz (#087)

 

1. With which insurance company are the following linked: House insurance of Sir Isaac Newton and Robert Walpole, Britain’s first prime minister, and the personal accident policy taken out by Winston Churchill in the 1890s? 
    
2. Whose thought marked a tectonic shift in the marketing of cars in 1924, when he decided that each car model should appeal to a distinct population segment and, therefore, with each new model came a new name? 
    
3. Which firm was the first to use the term “management consultant”? 
    
4. Which technology term or acronym was contrived to match the submariners’ term for the sound of a returned sonar pulse? 
    
5. This company was started way back in 1892 with an investment of Rs 295, its products were manufactured in a small house in central Kolkata. Later, the business was acquired by one Gupta brothers who operated under the name of V S Brothers. In 1918, C H Holmes, an English businessman in Kolkata, was taken as a partner and it got a new name with which it is known even today. Name it. 
    
6. Which erstwhile company had offers that were linked to cricketing terms like: The Super Sixer, Square Drive and Super Four? 
    
7. Which footwear brand claims that it helped saved the life of Keith Richards of the Rolling Stones at a 1960s concert? Richards touched his guitar to an ungrounded microphone and was knocked unconscious, but the medics believed that the crepe-soled shoes that Richards was wearing insulated him and he survived. 
    
8. Which brand is linked with the Meowing Lion, Pure Voices and Clear Speak campaigns? 
    
9. Which company invented the hoodie, the head gear stitched to jackets and sports bras for women? 
    
10. Identify the logo of this company which lost one of its assets in the world’s first of its kind accident. 

 

Ten all-correct entries will receive a copy of Nury Vittachi’s The Kama Sutra of Business, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 25 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.