- Sitting at his home office in the Indian subcontinent, he used a Kaypro computer and a modem to communicate with his contact in Los Angeles while working on a movie script in the mid-80s. Name him.
- Name the company that pioneered the concept of brand management way back in the 1930s. It created an organisational structure that made individual managers responsible for each brand’s success.
- Name the invention and the school teacher who also served as an undertaker and took up the challenging task of replacing a manual process by an automatic one in 1889. It increased reliability and also ensured privacy.
- To which brand can the Ambassadors of Elegance be linked?
- Which company changed its corporate identity on the 50th year of the discovery of DNA, which also happened to be this company’s 25th anniversary?
- Who first conceptualised a cost-effective way to connect with readers for book-signing events around the world remotely? Also name the term now attributed to it.
- Name the company which has released the first e-book with a colour display. Also mention the brand name given to it.
- What are 3M, 3G, 3K and 5S?
- Which product was sold under the brand names of Red Lamp, Annapurna and Golden Tree?
- Name the mascot and identify the brand it is associated with.
| Ten all-correct entries will receive a copy of Murray Oxman’s The How to Easily Handle Difficult People Handbook, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 1 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |