- Which business book covers the concept of ‘Sonar Model’ and ‘Sonaring’?
- After the release of Tom Cruise movie Top Gun in the early 1980s, the sale of which brand went up by 50 per cent?
- Name the company and the term it coined to increase brand recall by making emotional connections on a sensory level between the brand and consumer.
- In 1953, the Indian government nationalised nine private airlines; Bharat Airways was one of them. Who owned this airline?
- Who said “I am a Ford and not a Lincoln” and why?
- The doors of this car do not remain open ajar, the hatch does not open and it does not have a glove compartment — features that increase its strength and safety. Name the car.
- Whose brands are Karthika and Meera?
- This product, manufactured at its plant in Mysore, has its origins in Langholm, Scotland. Identify it.
- What is the term used for an advertisement which is male oriented?
- With whom would you relate this coding system?
| Ten all-correct entries will receive a copy of Chris Boulton and Patrick Turner's Mastering Business in Asia: Entrepreneurship, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 22 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |