The Strategist Quiz

1. In 1992, HLL launched a soap brand positioned as a premium family soap that offered value for money. The soap was priced higher than other brands in the market and weighed 150 gm "" twice the weight of other brands "" to emphasise its value for money and family concept. Name the brand.
   
   
2. Name the brand of alkaline batteries launched in India by EBC Batteries Inc. Hint: It was one of the first few alkaline batteries to be launched in India.
   
   
3. Who is the founder of Essco, the brand that manufactured bathroom fittings? Hint: Another brand created by him is today one of the top bathroom-fittings manufacturers in the country.
   
   
4. This brand pioneered the concept of boiling water-proof plywood in India. It was also the first to use stripes on its plywood to help customers reject fakes and look-alikes. Name it.
   
   
5. Which pizza chain had only vegetarian outlets in Gujarat? It also had a special Jain menu, which offered pizzas without any root vegetables.
   
   
6. "Sadly women still face discrimination at the workplace. For instance, only the best-dressed ones get all the attention." Name the Indian company that used this in its advertisement.
   
   
7. In 2001, a high potency carbonated energy drink was launched in India. Priced at Rs 30 for a 250 ml bottle, the drink found few takers. What was the drink called?
   
   
8. Which company in India pioneered the idea of packing tea in poly packs to ensure that the freshness and taste of the produce remain intact?
   
   
9. The day Pepsi was launched in India was a public holiday. On what account was the holiday?
   
   
10. In mid-1985, the Shaw Wallace Group launched a bath soap targeted at men. Name the soap.
    
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The winner will receive a prize of Rs 2,000. Please send your entries to strategist@business-standard.com. Entries will not be entertained unless accompanied by full postal address. Last date for receiving entries: May 17. Business Standard Limited employees and previous winners of the quiz are not eligible to participate.