The White one talks about facts and numbers, the Red about emotions and feelings. The Black one is sad and negative, it covers negative aspects, while the Yellow is glad and positive.... What are we talking about?
McDonald's "i'm lovin' it" is the company's first worldwide campaign to be created outside the US. Name the agency which created it.
Who wrote, "Each advertisement must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: 'Buy this product and you will get this specific benefit.'"
What are the first and last laws in Al Ries and Jack Trout's The 22 Immutable Laws of Marketing?
The world's first international cellular mobile telephone network, NMT, was opened in Scandinavia in 1981 with Nokia introducing the first car phones for the network. Almost the size of a small briefcase, this phone was the catalyst for the rapid development of mobile phones. What was it called?
What are the two words from which cable maker Finolex gets its name?
The management at Apple disliked the commercial made to unveil the Macintosh computer so much that it decided to cancel it. However, the agency couldn't resell all the air time it had purchased, and so went ahead and showed the ad at a popular sporting event in the US. Name the commercial, the agency and the event.
It's been launched as the "first" liver friendly alcoholic drink and is even being exported to Malaysia and the UK. Name it.
What are "Lazy Bones" and "Flash-Matic"?
Name the two models Italian sports car maker Lamborghini recently launched in India.
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