Which European company organised an event for school children to break the record of the world's largest rangoli last year?
Which company plans to launch a super-premium soap category where the soap is being priced at Rs 200, four times costlier than any soap made by any Indian company?
In a business book authored by a former star chief marketing officer of a renowned multinational and the founder of a successful political consultancy, the following customer segments were created: HO, SO, SOS and HAS. Name the book.
In 2002, the demerged entity of which company changed its name to "Monday"? This name was short-lived since it was taken over by an MNC in the same year.
Who in the 1940s produced vegetable ghee under the brand name "Walda", rhyming with Lever Brothers' popular product Dalda?
The world's first collegiate business school was the brainchild of a Philadelphia entrepreneur. It was founded in 1881. Name the business school.
Which billionaire businessman once drove a car with the licence plate "THRIFTY"?
Which controversial product now manufactured all over the world was first invented by beggars in Seville, Spain in the end of the 16th century? Subsequently, its use spread to Portugal, Italy, France and England.
What is the term used to describe an increase in the price of food that occurs as a result of increased demand from human consumption and use as an alternative energy resource? To produce biofuel, manufacturers need to use food products such soybeans and corn. This creates more demand for these products, which causes their prices to increase.
What is common to the brands Powerbook, Pentium, Blackberry and Microsoft's Zune?
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