- What is common to Xerox, Lufthansa, Alcatel and Olivetti in the Indian context?
- This Indian entrepreneur named one of the ITES companies he set up by the Latin word for the number ‘4’. Identify the person and the reason for naming it so?
- What was the excitement about amongst the readers around the world and the residents of the Village of Mamaroneck on the release of issue No. 600 to issue No. 603 of a publication that comes out from there?
- Name the market researcher and the term he coined in the late 1950s when he used a tachistoscope and projected the words ‘Drink Coca-Cola’ and ‘Eat Popcorn’ for 1/500th of a second at the screening of a movie and claimed that the sales of the respective products had gone up.
- Which company came out with this line during its days of leadership in its category: “The leader should do more. It’s only right”?
- Which company was asked to withdraw one of its specially designed beverage cans from the market after a customer complained that when the packs were stacked in a certain way on a shelf, they produced a pattern that read S-E-X?
- What is the third bottom line in the management term “Triple Bottom Line”?
- Who had named its brands as Fugitive, Die-Hard, Titanic and Terminator after the Hollywood blockbusters.
- Name the two-wheeler brand whose name when translated in its country of origin means a ‘wasp’.
- Identify this 75-year-old brand whose logo was changed recently. The picture is part of its new logo.
| Ten all-correct entries will receive a copy of Stuart Crainer and Des Dearlove’s The Ultimate Business Guru Book: The Greatest Thinkers Who Made Management, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 21 October. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |