The Strategist Quiz (#124)

 

1. Name the person and the name he gave to the theoretical proto-hypertext computer system he proposed in 1945. This has been referred to as the vision behind search engines. 
    
2. In 1959, this company came out with a press release that said: “Will the first men rocketing to the moon wear graphite space suits?” Name the company. 
    
3. Link the author of the book, 32 Ways to be a Champion in Business, with Starbucks in the US. What is the rare distinction? 
    
4. Name the world’s first industrial robot and where was it deployed? 
    
5. This inventor was a journalist, artist, sculptor, amateur hypnotist, a communist and a Jew. He left Europe in 1940 and patented his invention in Argentina. During the War, the Royal Air Force tested his product in combat and placed one of this inventor’s largest orders of 100,000 pieces. Identify the person. 
    
6. Which airline achieved the distinction of being the world’s first all-jet carrier in the 1960s? 
    
7. Which brand’s loyalty points are called puppy points and why? 
    
8. The founders’ original plan for this company was to create a network server for homes, but realising it would be hard to explain to consumers why they would need one, they narrowed the idea down to one component of the original plan. They launched the first version of their product in 1999. Name their company. 
    
9. Most of today’s marketing ignores the fact that people rely on “invisible networks” of friends, relatives and co-workers for recommendations. A consultant who was originally an advertising copy writer researched these invisible networks, wrote a book and also coined a term for it. Name it. 
    
10. Identify this logo. 
    

 

 

Ten all-correct entries will receive a copy of Malcolm McClean’s Bear Hunt: Earn Your Living By Doing What You Love, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 25 November. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.