- This brand is named after the current that flows along the coast of Florida. Identify the brand and also the reason why it was named so.
- Identify this Indian firm that acquired the oldest stock broking firm in London and has a Latin name that means values that bind people or religion.
- During the 1600s one of the Popes authorised Christians to partake of what had hitherto been called Satan’s drink. What was Satan’s drink? Also name the Pope who allowed it.
- This brand began its life as a makeup remover for women in the 1920s. It was first advertised as movie stars’ secret to keep their skin pretty. Identify the brand.
- What is the term used to describe an element of marketing that dissuades customers from desiring a particular product or service? Also name the person who coined it.
- From a branding perspective what is common to Intel, Samsung and LG? Does it ring a bell?
- This person invested in the then failing General Motors company during the early 1900s and won a seat on the board. By 1920, he was president of the company. Name the investor and the company that bears his family name.
- Which Indian business family set up a company called General Foods in the 1970s and by what name is the group known today?
- Name the first company in India to cash in on its recent brand campaign’s popularity by launching exclusive merchandise linked to it.
- Connect these two brands (logos below) that are involved in a trademark infringement controversy.
| Ten all-correct entries will receive a copy of Thomas N Duening & John M Ivancevich’s Management Principles & Guidelines, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 30 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |