The Strategist Quiz (#132)

 

1. Which is the only car in the world to boast a Bowers and Wilkins surround sound system?
    
2. The first monorail train system and a single track vehicle were set up in the US in a record time of six months with the help of German engineers. The person who dreamt of it introduced a nine-step process in his company to convert all blue-sky ideas to reality. Who was it and where was it set up? 
    
3. What are these: Hubris Born of Success, Undisciplined Pursuit of More, Denial of Risk and Peril, Grasping for Salvation, Capitulation to Irrelevance or Death? 
    
4. What term was coined by two economists of a famous Wall Street firm when they found a secular price rise in soybean, corn and corn products in 2007? 
    
5. Which company famously follows the 10-Foot rule and the Sundown rule? 
    
6. Name the company that invented the propel-repel mechanical pencil, a forerunner of today’s mechanical pencils, and the Stylographic pen, the precursor of the ball-point pen by more than 70 years. 
    
7. This product has been jointly created by a food company and a cosmetic company. Its daily antidote that claims to wipe wrinkles combines nutritional and dermatological science with the help of lycopene. Name the companies and the product. 
    
8. Which Indian foods brand does the Norwegian company Orkla own? 
    
9. The founder of which company said, “We try to allow our people to be themselves and not have to surrender their personality when they arrive at _____”? This company has shown consistent profits for the last 37 years of its existence despite turbulent times. 
    
10. Identify this company in the news. The first visual represents its earlier logo and the second is the current one where the lines shown are found under the letters of its name. 
    
    

     
    
    
    

    Ten all-correct entries will receive a copy of Dana-Nicoleta Lascu’s International Marketing, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 20 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.