The Strategist Quiz (#136)

 

1. D J Keymer was its first name, then it changed to BOMAS and then S H Benson. By what name is it known today in India? 
    
2. “Taste the Success, Become _______ Advisor.” Fill in the blank and name the company that has launched this unique contest. 
    
3. It was first called a boater by its inventor and made its debut at the Saks Fifth Avenue store in the 1940s. Identify the product and its inventor. 
    
4. Which company claims that last year it was able to pull up its worldwide production almost instantaneously and retain its profitability, despite the worst drop in demand since the Depression, because it used Toyota’s Lean Manufacturing approach? It closed 2009 with a profit of $259 million. 
    
5. Link the 1857 mutiny to the Eicher group in India and what do you arrive at? 
    
6. Which hotel has added a “Ravi Shankar suite” to its portfolio of rooms and why? 
    
7. Which luxury brand has named its latest collection after the Roman hours from one to 12? There is also the 13th hour that refers to the first address of the company’s HQ. 
    
8. In 2008 a management consultancy came out with a report on how the urban market was spreading to smaller cities, and how rural customers were increasing in importance. It was named after a small-town boy who has made it big. Name both the consultancy and the title of the report. 
    
9. What is the term used to define a strategy that forces a customer to buy new products and services that the manufacturer brings out as replacements for old ones? Fashion and software products are examples. 
    
10. Which brand’s identity is this image? 
     

Ten all-correct entries will receive a copy of Jeff Degraff and Katherine A Lawrence’s Creativity At Work: Developing The Right Practices To Make Innovation Happen, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 17 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.