The Strategist Quiz (#137)

 

1. Which brand’s most innovative and first of its kind products were Film-Master and Ring Master? 
    
2. Recently, onboard a domestic airline in the US, a member of the cabin crew ordered a Hollywood personality off the plane over concerns that he would be unable to sit in his seat with both armrests down and seatbelt fastened, in accordance with airline policy. Name the airline and the person. 
    
3. Who claims to be the world’s largest online e-book store? 
    
4. First the 4Ps, then the 4Cs and now the 4As of marketing. Who is putting forth this new 4A framework for marketing and what is it? 
    
5. This drink was originally launched in Spain and it means ‘Amazing’. It is sold in India too and for some time it was sold in apple and batberry flavours. Identify it. 
    
6. In the UK, Germany, the Netherlands, Spain and Ukraine, the car is a pink Mercedes-Benz. In Argentina, one receives a pink Ford, while in Taiwan, it is a pink Toyota. In China, the vehicle is a pink Volkswagen Santana. What is being referred to here? 
    
7. It is known as one of the biggest commercial failures in video gaming history that led to the video game industry crisis in the 1980s. The company that released it suffered massive financial losses and an unspecified number of unsold copies are rumoured to have been buried in a landfill. Name the company and the game that failed. 
    
8. This invention was made in a US lab in 1964, and its inventor said “The story of the ____ technology has all the ingredients of a good novel. There was excitement, frustration, success, failure and personal tragedy”. Subsequently, the Japanese became masters of this technology. Name it. 
    
9. A hill in the Manmad region has a natural top that resembles the logo of a particular Indian brand. Name the brand. 
    
10. Identify the company by its logo.

 

 

Ten all-correct entries will receive a copy of J Frank Yates’s Decision Management published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 24 February. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.