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The Strategist Quiz (#140)

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Gaurav Sri Krishna New Delhi
Last Updated : Jan 21 2013 | 2:08 AM IST

 

  1. What is the term used to describe the trail of clicks that internet users leave behind from which value can be extracted? For instance, analysing user behaviour in search engines. 
     
  2. Which company’s forthcoming products are being developed under the code name Pink? 
     
  3. What are H-Bomb and Sway? 
     
  4. The logo of this brand was inspired from a pattern on the wallpaper in a Paris hotel room. The founder of this company detached a small piece and kept it in his wallet and put it to use in the early 1900s. Name the brand. 
     
  5. In 1987, the Indian government became the beneficiary of £777,000 as per the will of the co-founder of a company in India which is over 100 years old. One of India’s famous Bollywood stars worked in the shipping division of this company as a freight broker. Identify the company and its co-founder. 
     
  6. Which company is associated with its vision “The Work” (repeated thrice)? 
     
  7. What are these: Be proactive; begin with the end in mind; put first things first; think win/win; seek first to understand; synergise; and sharpen the saw? 
     
  8. Sindh, Sultan and Sahib are associated with one of India’s firsts. What is it? 
     
  9. Who said this: “My theories have tended to emphasise strategies for keeping the sane sane”? He also introduced the acronym Kita into management. 
     
  10. What is common to the logos in the picture above? Name each one of them. 



Ten all-correct entries will receive a copy of Kouzes Posner’s Credibility: How Leaders Gain And Lose It, Why People Demand It published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 17 March. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

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First Published: Mar 16 2010 | 12:07 AM IST

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