The Strategist Quiz (#153)

 

1. Which company makes the following brand promises: Play, People, Partner and Planet? 
    
2. What was codenamed Maldives? 
    
3. After a head of state caused considerable damage to the reputation of Swiss banks in the mid-1980s, they established a process to screen PEPs. Expand PEP and name the head of state. 
    
4. Name the initiative started by a management guru along with sponsors like HCL, McKinsey & Co, Dell and London School of Business. It's an innovative one. 
    
5. Its office in India has barbed wire stretched conspicuously across the glass at the reception. All its conference rooms are named after cities in Japan and its design was a result of a seven-month exercise conducted by its employees to decorate the interiors. Name the organisation. 
    
6. A British engineer was helping his wife wash dishes one day in 1952 when the soap suds floating on the surface of the water got his attention and also inspired him. What did he go on to invent? This invention makes up nearly 90 per cent of the global market of its product category. 
    
7. A challenge put up by an Indian entrepreneur when he bought over a multinational company’s India business is captured in a book titled The Light Has Come To Me. Name the author, the Indian entrepreneur and his challenge. 
    
8. Who said PCs will become niche products like trucks? 
    
9. Identify the brand that uses the “All Hydro Processing Technology” patented by Chevron Lummus Global and which enrolled MS Dhoni as its brand ambassador in 2006. 
    
10. This company is the only auto manufacturer in its country and it is now owned by a foreign brand. Identify it.

 

Ten all-correct entries will receive a copy of Glenn Shepard’s How To Manage Problem Employees published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 15 June. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.