The Strategist Quiz (#161)

 

1. Which mobile handset manufacturer is developing phones for the Indian market that can also double up as a mosquito repellent? 
    
2. Name the person and the cereal brand he started after visiting the Battle Creek Sanitarium and getting treated by John Harvey Kellogg in the late 1890s? 
    
3. Which company is known to be the first to have promoted its brand by introducing the concept of coupons? 
    
4. This brand is more than 100 years old and one of its founders named it by the time of the day he believed most people drank coffee. Name the brand, its founders and the current owner. 
    
5. What does the emerging market group CIVETS comprise? 
    
6. What was founded as one of the world’s first email newsletters in the beginning of the internet era and before the dotcom bust? 
    
7. Identify this company that is linked not only with brands like the iPad, iPod, Xbox, Playstation and Amazon Kindle but also to infamous employee suicides in its home country. Recently, an untoward incident also sparked minor trouble in its plant in India. 
    
8. Which Indian company claims that it derives its values from one of the most dynamic, hardworking, adaptable and organised creatures, ants? 
    
9. What is common to AMD India and NIIT? 
    
10. Which brand’s mascot is this? 
    

Ten all-correct entries will receive a copy of Steve Prentice’s Cool Down: Getting Further By Going Slower published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 10 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.