- Who said this about the brands he launched: “If people find No.2 so good, they will believe No.1 to be even better”? No.2 was launched before No.1.
- Who is launching an exclusive magazine for the iPad called Maverick?
- The idea of a low-cost airline hit this entrepreneur when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Name the person and the airline he set up.
- Who is credited with coining the term “customer experience”?
- What is generally referred to as “the Woodstock for Capitalists”?
- When it was launched at 12:01 am on its inaugural day, the following opening remarks were made by the CEO of its company: “Ladies and Gentlemen, Rock and Roll.” What is it?
- Which designer has launched a new collection after he was inspired by Mitsubishi’s Outlander?
- Which brand had to recall 800,000 pairs of its shoes when it was found that a logo on the sole resembled the Arabic lettering for Allah?
- What is common to these companies: Abbott, Fannie Mae, Gillette, Kroger, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo and the former Circuit City?
- Where is this logo found? Identify the brand.
| Ten all-correct entries will receive a copy of Len Merson’s The Instant Productivity Toolkit published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 24 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |