The Strategist Quiz (#163)

 

1. Who said this about the brands he launched: “If people find No.2 so good, they will believe No.1 to be even better”? No.2 was launched before No.1.
    
2. Who is launching an exclusive magazine for the iPad called Maverick?
    
3. The idea of a low-cost airline hit this entrepreneur when he was travelling from Johannesburg to Cape Town in a flight operated by Kalula.com. Name the person and the airline he set up.
4. Who is credited with coining the term “customer experience”?
    
5. What is generally referred to as “the Woodstock for Capitalists”?
    
6. When it was launched at 12:01 am on its inaugural day, the following opening remarks were made by the CEO of its company: “Ladies and Gentlemen, Rock and Roll.” What is it?
    
7. Which designer has launched a new collection after he was inspired by Mitsubishi’s Outlander?
    
8. Which brand had to recall 800,000 pairs of its shoes when it was found that a logo on the sole resembled the Arabic lettering for Allah?
    
9. What is common to these companies: Abbott, Fannie Mae, Gillette, Kroger, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo and the former Circuit City?
    
10. Where is this logo found? Identify the brand.
    

Ten all-correct entries will receive a copy of Len Merson’s The Instant Productivity Toolkit published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 24 August. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.