- Which company, known for its innovativeness, inserted chips with an audio message in newspapers and used Heli-banners in Mumbai to attract people?
- Which movie has got these linked: Oakley3D glasses, Quorra Platform sandals, Monster’s iPod docks and Coke Zero?
- A new-age company has borrowed the direct sales model of Avon Products, supply chain management of Toyota Motors, Dell’s customisation techniques and Amazon.com’s ease of shopping. Name it.
- During the 1960s, Sonia Gandhi, Maneka Gandhi and Morarji Desai had a common profession (not politics). What was it?
- Which brand in the 1920s ran this line “A cherry tip for your ruby lips”? Later, it changed its positioning.
- Who coined “Idea” for the Birla-owned cellular phone services company?
- This company started its operations in 1894. Today, its flagship has a share of 70 per cent in the Indian market. It imports its raw material in latex form from Afghanistan and processes it in Mumbai. Name it.
- This designer’s clothes had an aeroplane on the label and silver propellers for buttons. Name the person who sold this line in Macy’s during mid 1930s?
- Name the person who modelled for Rexona soap at the age of 13 during the 1960s, and also authored a coffee-table book, which she dedicated to Mother Teresa.
- Identify the brand which has started to fly the Indian skies?
| Ten all-correct entries will receive a copy of Bill Welter and Jean Egmon’s The Prepared Mind of A Leader published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 11 January. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |