- Which brand plans to release a game in which the players will move a ball through an obstacle course using only the power of their minds? Opponents at play must use headsets that pick up brainwaves to levitate and move the ball to opposite ends of the board.
- Which brand’s label proclaims that the product is made from “tension free” cows?
- During the mid-1980s a pioneer in this business started a retail chain and named it after Italy’s largest newspaper. Name the retail chain and its founder.
- During the 2006 Soccer World Cup a brand renamed itself “Believe” in support of the English Football team. Name the brand.
- Out of the seven brothers who founded this company one was a painter while the others were involved in engineering. The painter brother designed the company’s trademark logo by borrowing the idea from the statue of Neptune located at the city square in Bologna. Name the brand.
- When innovation and imitation unite for strong strategic purposes, the result is _______. Fill in the blank and also name the person who coined this term.
- Which brand was allowed to start its sales in India in return for mangoes being permitted to be sold in the United States?
- Which Indian brand launched in 1989 is being revived now with an Indian Olympic Gold medalist as its brand ambassador?
- Which brand is sometimes informally called MickeyD’s?
- What does the mascot below represent? The entity which owns it also has a list of partners called brothers and sisters.
| Ten all-correct entries will receive a copy of Anil K Gupta, Vijay Govindarajan and Haiyan Wang’s The Quest For Global Dominance published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 19 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate. |