The Strategist Quiz (#214)

 

1. This form of drink was invented in India in 1638 by mixing arrack, sugar, spices, lime juice and water. Its English name is supposed to have been derived from a Sanskrit word. Name it. 
    
2. The founder of which company is known to have thrown shoe parties (akin to Tupperware’s kitty parties) before setting up its retail stores in the UK and other parts of the world? 
    
3. With what are the following terms associated — acidity, body, aroma and cupping? 
4. Two chartered accountants founded this company in India in the mid 70s. They traveled in rickshaws delivering goods and collecting payments. They chose a brand name that had no meaning but was easy on the tongue and sounded Italian. Name them and their company. 
    
5. This brand was introduced in India by a company called Duphar Interferan Limited. Kapil Dev was its brand ambassador during his heydays. Name it. 
    
6. What is the term used to describe a group of experts assigned to investigate/solve technical or systemic problems? The term originated in the aerospace industry but is also used in other industries, including IT. (hint : IBM) 
    
7. Which brand replaced cocaine as one of its key ingredients with caffeine in the year 1906? Its founder called it “a precious brain toner and reliever against nervous troubles”. 
    
8. Identify this Fortune Global 10 company (2010 rankings) that was incorporated in 2006 and in a year’s time merged with entities that were established in 1870s in its country of origin. 
    
9. The Bhoodan movement was started by Vinoba Bhave in 1951 at this place and it is famous for a particular craft for which it has got a geographical indicator. Name it. 
    
10. What is common to these brands/companies?
    

Ten all-correct entries will receive a copy of Bill McFarlan and Alex Yellowlees' Are You Good Enough published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 16. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.