The Strategist quiz (#216)

 

1. Which brand has a programme called Power 88 that aims to grow its share of the global market and bring the operating profit to 8 percent each?
2. The board of directors of which company once considered the following for the top job: John Sculley, Bill Gates and Scott McNealy? This was after they forced an old-timer CEO of their company, who was rated as one their worst CEOs, to resign in the early 90s. 
    
3. By joining what will one begin to start “thinking bravely”? 
4. The Flying Tigers group of the Chinese Air Force used this Chinese city as its base to fly in supplies from British bases in India in 1941-42. Today, it is notorious for having fake stores of two brands that are amongst the top 30 in the world. Name the city and the brands. 
    
5. During the 1920s, a team of farm boys in the US consistently won races. They had a pig as their mascot. Following a win, they would put the pig on their vehicles and take a victory lap. What is the significance of this act? 
    
6. In the 1960s, who were called “Snow white and the seven dwarfs” in the computer industry? 
    
7. This brand was started when one of its co-founders could not find a pair of jeans he could fit into. Now it is a global brand whose corporate culture is summed up in three words — Wear Your Passion. Name it. 
    
8. This beverage brand was founded by a Britisher who, after working as a clerk and a soap factory manager, decided to enter the world of flavours and spices. He created a tonic that gave consumers vim and vigor. It was introduced in India in 1912 and discontinued after independence. An Indian company was planning to reintroduce it. Name it. 
    
9. Which brand uses the registered service mark “Thank You” and has ‘ThankYou Wish Specialists’ to service its customers? 
    
10. Identify the brands from the logos and explain the connection between them. 
    

Ten all-correct entries will receive a copy of Murray Oxman’s How To Read People Like a Book published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: August 30. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.