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The Strategist Quiz (#338)

Gaurav Sri Krishna New Delhi
Last Updated : Jan 12 2014 | 8:45 PM IST

  1. During the American Civil War, New York City faced a severe coin shortage resulting from the hoarding of both gold and silver. In response, the US government allowed merchants to mint their own coins to exchange during the war - much like in-store coupons are used today. What were these called?
     
  2. The Duke of Windsor, the King and Queen of Spain, Princess Grace of Monaco and former Prime Minister of India Indira Gandhi are some of this store's notable customers. In the late 1920s this store inspired a Broadway show tune composed by Howard Dietz for his play The Little Show. Name this 165-year-old store and the unique distinction it holds in the US.
     
  3. The co-founder & CEO of this company has a rock band called JT & Friends which performs for charity. He said "We didn't know there was a shortage of memory devices. We had no idea what we were doing-again. It was the right time, the right place, the right product". Name the person and his company.
     
  4. Name the brand whose equality ad titled "Labels Against Women" has already earned 8.2 million views on YouTube.
     
  5. What is the term used to describe this phenomenon when supervisors ride and take credit for the wave of success created by the hard work and ideas of their best employees?
     
  6. This brand was founded in 1937, when its founder bought a secret yeast raised doughnut recipe from a New Orleans French chef. Earlier this year it set up its Indian operations. Name it.
     
  7. This cartoon character from a comic strip that was originally titled Lil Folks became the official mascot for aerospace safety due to its refusal to accept defeat and his outside-the-doghouse way of looking at things. Name the character and the entity that uses him as its mascot.
     
  8. Whose book is titled Management in 10 words?
     
  9. Which company uses the baseline "The Energy of India" in advertisements below its logo?
     
  10. Identify this Indian business group that is now run by the widow of its founder and name its beer brand.

 




One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 7, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.


 


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First Published: Jan 06 2014 | 12:10 AM IST

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