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The Strategist Quiz (#341)

Gaurav Sri Krishna New Delhi
Last Updated : Jan 27 2014 | 12:05 AM IST

  1. One of the founders of the London School of Economics also contributed to the term that describes the process of negotiations between employers and a group of employees aimed at reaching agreements that regulate working conditions. Name the person and the term that was coined.
     
  2. Name the commodity that goes by the names Grandma Mary's, Amish paste in the US and Vaishali, Best of All, Punjab Chura in India.
     
  3. Name this Indian business group that ensured that vegetarianism was followed in all its offices, cafeterias and company functions until it took over an Australian company in 2003 where Foster's beer and barbecues was a part of the worker's daily life. Now this business group serves non vegetarian food in its offices in India too.
     
  4. Which brand during the 1920s used statements of Neville Chamberlain, who was then the health minister, that read "Eat more Milk - It is a perfect food" in its ads?
     
  5. Name the person and the term coined by him that describes Internet access that is instantly and always available from a number of different devices.
     
  6. Connect the Rashtrapathi Bhavan in New Delhi to Napoleon, Circleback and Spiderback, and what do you arrive at?
     
  7. When Pele stopped the referee with a last-second request to tie his shoelaces at the opening whistle of a 1970 World Cup finals match and then knelt down to give millions of television viewers a close-up of his shoes, he was complying with a request by the shoe brand's representative. It paid him $120,000 to wear their boots. It was termed as clandestine advertising. Name the brand.
     
  8. The company that launched the first palmtop computer had also registered the trademark for the word "Netbook", though Intel used this phrase generically from 2008 and is given credit for coining it. Name the company.
     
  9. Which business group uses the baseline "But we've met" to bring about awareness of its group companies?
     
  10. Identify the logos.

 




One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: January 27, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.


 


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First Published: Jan 27 2014 | 12:05 AM IST

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