The Strategist Quiz (#367)

1. To eliminate the use of hazardous chemicals in the creation of its products by 2020, this company has created an enormous database of materials and turned it into an index for the industry it operates in. It has released an app, which helps companies measure the environmental impact of using different materials. It worked on this programme along with NASA and the State Department. Name the app and the company.
    
2. Who has set up a separate company called Fiora Hypermarkets, and why?
    
3. Who feels that in a world where the rate of return on capital (r) is greater than the general rate of growth (g) then the society will be doomed to an ever greater concentration of wealth and inequality?
    
4. The company, which manufactured the boots worn by Armstrong and his fellow astronauts for the moon mission in 1969, has launched a limited edition of the space boots in the form of sneakers. Its sneakers are a homage to the 45th anniversary of the first moonwalk. Name the company and the branding of the footwear.
    
5. The co-founder of this company made little secret of his contempt for selling to big businesses. Once he even referred to the customer company CIOs as chief information "orifices", through which all orders must pass. He felt that the best way for his company to prosper was to focus on the consumer. Name this person.
    
6. This product introduced in North America in 1970s is now being sold in India too. It was given a new name when introduced partially to avoid the negative connotations of rape. Name it
    
7. What is the term that is used to describe this phenomenon: Millennials under 30 creating wish lists, both to engage with brands and for fun online, with no intention of actually buying? The phenomenon broadly refers to browsing for things you won't necessarily buy. It's a form of transaction-free online window shopping.
    
8. An American real-estate developer, rancher and viticulturist was also an  inventor of an important part for the automobile and was referred to by Marge, Homer Simpson's wife in one of the episodes. This lady was granted a patent for her invention in November 1903. Name her and the invention.
    
9. Who uses the baseline "Welcome to Possible."
    
10. Where will you find these and what are they used for? You have to get the answers for all the three images correctly.

 

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