The Strategist Quiz (#377)

1. Which fashion brand has introduced a 'bandi' (a half jacket now extensively used by PM Narendra Modi) and a paisley shawl to mark its tenth anniversary in India?
    
2. Name the CEO who made this statement "I don't consider the bloody ROI. If you want me to do things only for ROI reasons, you should get out of this stock"?
    
3. In a Harvard Business Review article published in 1968, the motivational acronym KITA was introduced. Expand it and also mention the name of the person who coined it.
    
4. This company was founded in 1908 by a housewife in Germany who was looking for a way to brew the perfect cup of coffee with none of the bitterness caused by over brewing. She used her school going son's blotting paper, which became the key ingredient. It is now a Euro 1.3 billion company with subsidiaries across the globe. Name the founder and the company.
    
5. This cereal brand has a flat belly programme application for mobile phones. It recently made a new effort to remind women to check their breasts for signs of cancer. It placed a 'bra cam' in a woman's cleavage as she walked around London in a (fairly revealing) low-cut top; resulting in a video that has a bunch of Londoners - male, female and even babies - checking out her breasts throughout the day. The film ends with the message: "Your breasts are checked out every day. So, when was the last time you checked your own." Name the brand.
    
6. This person of Malaysian origin was earning a living as a crash test engineer in Detroit for Nissan Motors. Inspired by and later improving the handiwork of his two school going daughters, he has established a company which is now worth more than $130 million. Name him and his company
    
7. Connect car tyres to Crayola crayons and what do you arrive at?
    
8. It was born in 1971. Bare breasted and Rubenesque, it was supposed to be as seductive as the ____ itself. But then the time came to put the logo on the delivery trucks, and that was problematic. The logo was huge. The company solved the problem by restyling the mascot's hairdo so that it draped over the trouble spots. Fill in the blank and name the brand that is connected to this story.
    
9. An English film to be released in December this year has Martin Sheen playing the role of a CEO of a US MNC who was charged with manslaughter by authorities in India in the mid 80s. Name the CEO and the title of the movie?
    
10. Whose logo is this?

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 7 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.