The Strategist Quiz (#380)

1. The child's bank now known as Child & Co is a formerly independent private bank that is now owned by The Royal Bank of Scotland. It is considered the oldest bank of London that was founded in 1664. What is the significance of this bank in a classic historical novel published in the 1850s?
    
2. In today's business world this acronym GAFA is gaining prominence. What does it mean?
    
3. This company was created in the early 2000s in Cincinnati, US, to find ways to generate word-of-mouth and advocacy across a targeted network of influential consumers. It had a panel of 6,00,000 women who had children under 19 years old and 2,50,000 teenagers 13-19 years old. All of them volunteers who were compensated with occasional free product samples or coupons. Name the company, its founders and current owners.
    
4. Which company is brewing controversy over its decision to change its official slogan to "Holy Crap, We're All Gonna Die"?
    
5. Name the Android-based phone brand, which is one of the first leather clad phones to use ostrich leather.
    
6. This architect's invention used in construction helped save Sears Roebuck & Co $10 million in steel costs when it built the famous Sears Towers. In his honour a sculpture of his bust can be found at the lobby of this building, which is now called the Wills Towers. Name him.
    
7. What is the term used to signify the competitive advantage that one company has over other companies in the same industry? Also name the person who coined it.
    
8. Name the ex-CEO of one of the world's largest entertainment companies who said this, "Succeeding is not really a life experience that does that much good. Failing is much more sobering and enlightening experience".
    
9. Whose biography is titled, "Thunder Unbottled"?
    
10. This gesture is the logo of a brand. Name the brand and also the person who introduced the gesture. Please note the brand and the person are not connected.

 

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 28 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

 

https://www.facebook.com/gaurav.s.krishna