The Strategist Quiz (#406)

1. With the advent of digital advertising, this term is being used to describe a phenomenon where smaller brands are able to demonstrate a greater tolerance toward being nimble and fast in terms of decisionmaking. The risk involved in experimenting in the digital space may be intimidating to larger brands that are less nimble and feel they have less freedom to fail. Name it
    
2. This person was born in the early 1800s and was a baptist minister in the Midlands of England who, while waiting for a stagecoach one day, conceived the idea that the educational benefits of travel could further the cause of helping to wean working people off the habit of alcoholism. The then developing powers of railways and locomotion could be subservient to the cause of temperance he thought. Name him and the first of its kind business he went on to set up in 1841.
    
3. Recently a popular artist trademarked phrases from the songs rendered in an album titled '1989'. The filings prohibit the use of those phrases from appearing without a licence on everything from guitar straps and other accessories to removable tattoos. Some of the more obscure - and likely obligatory - items covered by the trademarks include typewriters, walking sticks, non-medicated toiletries, Christmas stockings, 'knitting implements,' pot holders, lanyards, aprons, whalebone, napkin holders and the particularly ominous collection of whips, harness and saddlery. Name the artist.
    
4. This fictional character, which helped build a multibillion dollar global enterprise, was an inspiration of a character called Kitty from Lewis Carroll's 'Through the Looking Glass'. It made its debut on a vinyl coin purse in the mid-1970s. The company that created this character is driven by the motto: Small gift Big Smile. Name the company and the character.
    
5. Thirty Three years after being sold door to door this product is now being sold in retail outlets in India. Actress Madhuri Dixit and her husband Sriram Nene are its new brand ambassadors. Name it.
    
6. This billionaire took over his family business after his father's death in 1950 and worked with his mother and uncle. He was a devout catholic and insisted that every office of his display a statue of the Virgin Mary. About 25 per cent of hazelnuts harvested globally are consumed by his company. He recently passed away on Valentine's day. Name him.
    
7. Connect Bvlgari, Moxy's, autograph Collection & Edition and what do you arrive at?
    
8. Who has signed on with New Belgium Brewery, the maker of Fat Tire, Trippel and Abbey, among other beers, to create an ice cream-inspired beer that will hit store shelves in the fall of 2015? The two companies plan to use the brew, Salted Caramel Brownie Brown Ale, to raise awareness on a favourite subject for both: environmental issues.
    
9. Name the company that manufactures a commercial vehicle called Boss?
    
10. What does this image signify?

 

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